Consulting
Design the human side of change
AI, growth, and restructuring transform people whether you plan for it or not. I partner with corporate, start-up, and education organizations to make that transformation intentional, so people grow through change instead of being diminished by it.
What I Offer
AI Transition Experience Design
Most AI rollouts focus on tools and training. I help you design the human experience of the transition: understanding how AI is affecting identity, engagement, and trust on your teams; designing rollouts people help shape; and equipping leaders to guide the conversation.
Typical work: listening sessions and diagnostics, a transition design plan, and leader workshops.
Leadership & Culture Design
Build leaders who design experiences, not just manage processes. Drawing on more than a decade of culture work with global technology companies, I help organizations strengthen culture, team dynamics, mentoring, and sponsorship, so innovation and belonging grow together.
Learning & Program Design
For universities, schools, nonprofits, and workforce programs: design or redesign learning experiences using the ELVIS Framework, and evaluate their impact on how participants see themselves. This includes pathways into emerging fields such as AI, quantum, and semiconductors.
Train-the-Trainer
Equip your HR partners, L&D team, and internal facilitators to use Experience Design Leadership and the ELVIS Framework themselves, so the capability stays inside your organization.
How We Work Together
1. Conversation. A free, no-obligation call to explore what you’re facing.
2. Discovery. I listen to your people and assess what’s really going on.
3. Design. We co-design the experience, with your people involved from the start.
4. Deliver and reflect. We put it into practice, build in time for reflection, and track what changes.
Engagements can be a single project, a workshop series, or an ongoing advisory relationship.
Who It’s For
Corporate: leaders and HR teams navigating AI adoption, growth, or culture change.
Start-ups: founders who want to build culture and leadership practices on purpose from day one.
Education: universities, districts, nonprofits, and workforce programs designing transformative learning.
Track Record
More than a decade of leadership and culture work with global organizations, including Apple, Google, Morgan Stanley, Qualcomm, Johnson & Johnson, Intuit, Salesforce, Microsoft, Intel, Bloomberg, and DARPA.
Leadership or co-leadership of more than $28.5 million in funded programs and research.
Experience design for NASA, the Jane Goodall Institute, the Bayer International Teen Science Camp, and the University of Colorado.
Frequently Asked Questions
What is Experience Design Leadership consulting?
Experience Design Leadership consulting helps organizations design the human experience of change, including AI adoption, culture change, and learning programs, so people grow through it. It is based on Brad McLain’s research on transformative experiences and the ELVIS Framework.
How can organizations help employees adapt to AI?
Beyond training, organizations can design the transition as an experience: clarify what work remains distinctly human, reconnect people to purpose, invite employees to co-design how AI enters their work, make it safe to use AI openly, and build in time for reflection after launch.
Do you work with start-ups and schools as well as large companies?
Yes. Brad McLain works with corporate, start-up, and education organizations, including universities, school districts, nonprofits, and workforce programs.
Let’s Talk
Every engagement starts with a conversation. Tell me what you’re facing, and I’ll get back to you.